Global Warming’s Six Americas, Fall 2023

Global Warming’s Six Americas, Fall 2023

In 2009, we identified Global Warming’s Six Americas – the AlarmedConcernedCautiousDisengagedDoubtful, and Dismissive – which represent distinct climate opinion audiences within the American public. The Alarmed are the most worried about global warming and the most likely to support and engage in pro-climate action. The Concerned are also worried about global warming, but they view it as a less serious threat and are less motivated to act. The Cautious are uncertain about global warming and are not very worried about it, so they are less motivated to take action. The Disengaged are disconnected from the issue and rarely hear about it. The Doubtful question whether global warming is happening or human-caused, and are among the least worried about it and motivated to act. The Dismissive reject the idea that global warming is happening and human-caused and do not believe it is a threat, so they are the most likely to oppose climate action.

More

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *