Climate Change Communication: Challenges & Opportunities
A question many climate concerned individuals face is: how do I talk about climate with friends, family, and co-workers who are less accepting of the science than am I? The pre-eminent organization in the U.S. exploring climate attitudes and ways of communicating about the science is the Yale Program on Climate Change Communication.
For our June general meeting we are excited to devote our program to a presentation by Dr. Jennifer Marlon, Research Scientist with the Yale Program on Climate Change Communication. Dr. Marlon will identify tactics that we might consider using as we try to discuss climate science with those less convinced than we are.
When we engage with individuals on touchy issues, it is always preferable to know where our conversation partner stands and adjust our approach accordingly. In exploring attitudes of Americans to the conclusions of climate science, the Yale Program has reported that Americans fall into one of six categories. This underlines the reality that how we engage in discussions with individuals will depend on their attitudes. Jennifer will explore how we can adjust our approach depending on the preconceptions of the person with whom we are engaging.
Yale Program on Climate Change Communication