Lorrie Kaplan, Ashland Daily Tidings, December 29th 2020
Companies have been using words like “sustainable” and “eco-friendly” in their marketing since the early 1980s. Calling your products “good for the planet” became so trendy that the term “greenwashing” emerged to alert consumers that some companies were describing their products as “green” when they were anything but.
Similarly, businesses may say that “Black lives matter” and how much they cherish their employees. Are they actually doing anything to back up these statements?
An ongoing survey by Southern Oregon Climate Action Now provides a new resource for businesses to share what they’re doing to be more environmentally sustainable and socially responsible. By presenting the responses online, SOCAN’s tool can help guide consumer choices, help businesses identify what more they can do, and provide a progress report for our community.